SportsCar is the official Publication of the SCCA.

 

In this age of multi-million dollar budgets, wind tunnels and exotic materials, it can be easy to forget that there’s a breed of racers who work with their own hands in home garages, and who dig into their own pockets to pay for parts, accessories and supplies.

Over 45,000 of them are full-time SCCA members, and SportsCar magazine reaches all of them 12 times a year. With club member profiles, event recaps, tech and racing tips, product features and more, SportsCar is the definitive way to reach this passionate group of hardcore racers.

 

SportsCar Audience

 

SportsCar connects advertiser's products & services with real users who value the contribution brands make to sustain the sport they participate in and love. Our mission is to validate authentic motorsport values, experiences and aspirational culture to the benefit of our advertising partners through the valuable relationships we've cultivated with our readers.

  • SportsCar's audited circulation is 36,206* copies 12 times per year
  • 90% male
  • 21% are ages 25-39 / 34% are ages 40-59
  • 45% have an annual HHI of $125,000 or above
  • 42% have been an SCCA member for 10 years or more 
  • 23% drive a premium automobile on the road
  • 56% say they have learned about a brand or product they were not previously aware of through an ad in SportsCar

Get more demographic information HERE

*Alliance for Audited Media, December 2016

 
 
33% spend more than $3000 per year on racecar parts and accessories.
— SCCA member survey, 2017
 

 2018 Editorial Calendar

Last year's equivalent cover shown. / Dates subject to change

 
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The Safety Issue

March 2018

Space: 12.22.17

Materials: 01.12.18

Mails: 01.30.18

PLUS: Safety Equipment & Apparel Guide

Going Faster Issue

April 2018

Space: 01.12.18

Materials: 02.02.18

Mails: 02.27.18

PLUS: Data Acquisition & Communications Showcase

SCCA's Best Drivers Issue

 

May 2018

Space: 02.23.18

Materials: 03.08.18

Mails: 03.27.18

PLUS: Suspension & Handling Guide

Pro Racing Success Stories

June 2018

Space: 03.23.18

Materials: 04.06.18

Mails: 04.24.18

PLUS: Tire & Wheel Guide

 

SCCA's Best Cars

July 2018

Space: 04.20.18

Materials: 05.04.18

Mailing: 05.22.18

PLUS: Runoffs Preparation Showcase

Knowledge Issue

August 2018

Space: 05.25.18

Materials: 06.08.18

Mailing: 06.26.18

PLUS: Driving School Directory

Who Will Win the Solo Nationals?

September 2018

Space: 06.22.18

Materials: 07.06.18

Mails: 07.24.18

Bonus Distribution at Solo Nationals

Who Will Win the National Runoffs?

October 2018

Space: 07.20.18

Materials: 08.03.18

Mails: 08.21.18

Bonus Distribution at National Runoffs

 
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Solo Nationals Recap Issue

November 2018

Space: 09.14.18

Materials: 09.28.18

Mails: 10.23.18

Bonus Distribution at SEMA

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National Championships Runoffs Recap

December 2018

Space: 10.05.18

Materials: 10.19.18

Mails: 11.13.18

PLUS: PRI Show Guide

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Preparing for 2019

January 2019

Space: 10.26.18

Materials: 11.09.18

Mails: 12.27.18

PLUS: Driving School Directory

Bonus Distribution at PRI

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Pro Racing Review Issue

February 2018

Space: 11.17.17

Materials: 12.01.17

Mails: 12.26.17

Plus: Brake Systems Guide

 


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SportsCar Marketplace Ads

SportsCar readers aren’t passive; they’re behind the wheel and turning the wrenches. The Marketplace section is a cost-effective option to reach an audience that routinely uses your products and services.

  • Large / 6.75 x 2.875 inches - $598
  • Medium / 3.25 x 2.875 inches - $329
  • Small / 3.25 x 1.4375 inches - $169
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