SportsCar is the official Publication of the SCCA.

 

In this age of multi-million dollar budgets, wind tunnels and exotic materials, it can be easy to forget that there’s a breed of racers who work with their own hands in home garages, and who dig into their own pockets to pay for parts, accessories and supplies.

Over 45,000 of them are full-time SCCA members, and SportsCar magazine reaches all of them 12 times a year. With club member profiles, event recaps, tech and racing tips, product features and more, SportsCar is the definitive way to reach this passionate group of hardcore racers.

 

SportsCar Audience

 

SportsCar connects advertiser's products & services with real users who value the contribution brands make to sustain the sport they participate in and love. Our mission is to validate authentic motorsport values, experiences and aspirational culture to the benefit of our advertising partners through the valuable relationships we've cultivated with our readers.

  • SportsCar's audited circulation is 34,972* copies 12 times per year

  • 90% male

  • 21% are ages 25-39 / 34% are ages 40-59

  • 45% have an annual HHI of $125,000 or above

  • 42% have been an SCCA member for 10 years or more

  • 23% drive a premium automobile on the road

  • 56% say they have learned about a brand or product they were not previously aware of through an ad in SportsCar

  • Percent who own a competition car:

    • One: 62%

    • Two: 22%

    • Three: 9%

Get more demographic information HERE

*Alliance for Audited Media, June, 2018

 
 
33% spend more than $3,000 per year on racecar parts and accessories.
— SCCA member survey, 2017
 

 2019 Editorial Calendar

Last year's equivalent cover shown. / Dates subject to chang9

 
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Pro Racing Review Issue

February 2019

Space: 11.16.18

Materials: 11.30.18

Mails: 12.31.18

Plus: Brake Systems Guide

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The Safety Issue

March 2019

Space: 12.21.18

Materials: 01.04.19

Mails: 01.28.19

PLUS: Safety Equipment & Apparel Guide

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Going Faster Issue

April 2019

Space: 01.18.19

Materials: 02.01.19

Mails: 02.25.19

PLUS: Data Acquisition & Communications Showcase

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SCCA's Best Drivers Issue

May 2019

Space: 02.15.19

Materials: 03.01.19

Mails: 03..25.19

PLUS: Suspension & Handling Guide

 
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Pro Racing Success Stories

June 2019

Space: 03.22.19

Materials: 04.02.19

Mails: 04.22.19

PLUS: Tire & Wheel Guide

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SCCA's Best Cars

July 2019

Space: 04.19.19

Materials: 05.01.19

Mailing: 05.20.19

PLUS: Runoffs Preparation Showcase

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Knowledge Issue

August 2019

Space: 05.17.19

Materials: 06.15.19

Mailing: 06.24.19

PLUS: Driving School Directory

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Who Will Win the Solo Nationals?

September 2019

Space: 06.17.19

Materials: 07.03.19

Mails: 07.29.19

Bonus Distribution at Solo Nationals

 
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Who Will Win the National Runoffs?

October 2019

Space: 07.17.19

Materials: 08.01.19

Mails: 08.26.19

Bonus Distribution at National Runoffs

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Solo Nationals Recap Issue

November 2019

Space: 09.06.19

Materials: 09.18.19

Mails: 10.14.19

Bonus Distribution at SEMA

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National Championships Runoffs Recap

December 2019

Space: 10.04.19

Materials: 10.16.19

Mails: 11.11.19

PLUS: PRI Show Guide

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Preparing for 2020

January 2020

Space: 10.25.19

Materials: 11.07.19

Mails: 12.09.19

Bonus Distribution at PRI


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SportsCar Marketplace Ads

SportsCar readers aren’t passive; they’re behind the wheel and turning the wrenches. The Marketplace section is a cost-effective option to reach an audience that routinely uses your products and services.

  • Large / 6.75 x 2.875 inches - $598

  • Medium / 3.25 x 2.875 inches - $329

  • Small / 3.25 x 1.4375 inches - $169

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