What makes you a fan? RACER audience insights now available

Being a fan of motorsports is one of the most nuanced and complex pursuits in all of sports. After all, most major professional sports are significantly less varied. Baseball, basketball, football and ice hockey are each made up of one professional league in the U.S. whereas motorsports finds itself with at least seven distinct professional sanctioning bodies that have their own set of car classifications and race formats.

Between August 4 and 7, 2020, we conducted a survey of 2,586 respondents from a RACER database of 31,585 email addresses (8.2% participation rate) to discover what makes our audience fans of motorsports.

What makes a motorsports fan appears to principally be an attraction to a racecar, a driver and venue in that order, all the more so when the competition is close and the drivers exhibit a high degree of skill. But to reduce it simply to those factors is to miss out on the many complex nuances that create motorsports’ gravity. And while we know that the younger segment of fans is on balance not much different from the fan base as a whole, there are key clues in how their responses deviated, albeit by the finest of margins in some cases.

If you are interested in learning more and to get the full survey report, please email research@racer.com