“49% of RACER.com audience members come to the site daily. 25% visit more than once per day.”
RACER.com is the leading general-interest motorsports website in the United States. Each month on average, the site serves more than 850,000 users based on 2023 Google Analytics.
RACER.com's Click Through Rates exceed the Doubleclick industry benchmark of 0.05% with prestitials averaging an impressive 7.2%.
But RACER.com is more than just statistics. Half of our readers come to the site at least daily because they know that our coverage is broad-based, in-depth and authoritative. For that reason, they share our stories over 2.2 million times throughout the year directly from of RACER.com.
Digital Advertising Opportunities
Run of Site:
RACER.com offers 300 x 250, 300 x 600, 600 x 480 and 970 x 250 digital ad placements. Typically the home page and section landing pages offer a header position (970 x 250) and two 300-wide placements within the lefthand column. In story placements can add a 600 x 480 placement at the end of the feature. Rich media can be enabled.
Page Skins:
Page skins offer maximum visibility with a total max width of 1,980 pixels able to fill the largest screens. Skins also include the upper 970 x 250 unit and can be coupled with whole page takeovers.
Mobile:
With over half of RACER.com users visiting the site on a mobile platform, adding a mobile component to your campaign is a must. Mobile offers 300 x 250 and 300 x 50 placements within features. Please enquire about other size options.
The Daily Bulletin:
The RACER Daily Bulletin email reaches over 19,000 opt-in subscribers every day with a hit list of top stories and features. Opportunities within The Daily Bulletin include 300 x 250 advertising units and presenting sponsor packages.
Takeovers:
Dominate the day. Takeovers of all advertising units are possible on the homepage, on a specific content channel or across the entire site. Takeovers can be composed of either Page Skins, ROS positions or both.
Branded Content Channel:
Branded content channels on RACER.com keep your message top-of-mind and current by offering a mix of RACER-produced original features and supplied content. Plus, any earned media that relates to your brand will all filterinto one branded space on the RACER.com homepage that leads to a brand-exclusive landing page archiving all related stories.
Tentpole Sponsorships
Each month, there are tentpole motorsports events taking place around the world that spike readership on RACER.com. To take advantage of these traffic increases, RACER.com offers sponsorship packages around these events that can include branded content, branded identification of related editorial, home page take overs, prestitials and run of site ad units. Each presents advertisers with the opportunity to "own" the event coverage and create a strong link between your brand and these tentpole events.
JANUARY
Rolex 24 At Daytona
FEBRUARY
Daytona 500
MARCH
Mobil 1 Twelve Hours of Sebring
Formula 1 Season Opener
IndyCar Season Opener
APRIL
Acura Grand Prix of Long Beach
MAY
Indianapolis 500
Formula 1 Grand Prix of Monaco
JUNE
24 Hours of Le Mans
JULY
Goodwood Festival of Speed
AUGUST
Rolex Motorsports Reunion
SEPTEMBER
IndyCar Season Finale
OCTOBER
Petit Le Mans
Formula 1 United States Grand Prix
NOVEMBER
Formula 1 Season Finale
NASCAR Series Finale
DECEMBER
Year-End Championship Review