52% of audience members come to the site daily. 20% visit more than once per day.
— 2017 RACER Audience Survey is the leading general-interest motorsports website in the United States, as ranked by Alexa. Each month on average, the site serves over 2.42 million pages to 419,752 unique visitors based on Google Analytics for the first five months of 2019.'s Click Through Rates exceed the Doubleclick industry benchmark of 0.05% with prestitials averaging an impressive 7.2%.

But is more than just statistics. More than half of our readers come to the site at least daily because they know that our coverage is broad-based, in-depth and authoritative. For that reason, they stay on longer – an average 3 minutes and 04 seconds – and drill down deeper. For our advertisers, it creates the opportunity to make multiple impressions upon each visit.


Digital Advertising rates

Screen Shot 2017-08-07 at 10.18.03 AM.png

Run of Site:

Under 100k Impressions: $12CPM

Over 100k Impressions: $Negotiable CPM

average 2017 CTR - 0.15%

Page Skins:

Home Page: $750 per day

Internal Pages: $500 per day

average 2017 CTR - 0.9%



Scales from 728 x 90: $200 per day

average 2017 CTR - 0.3%

Screen Shot 2017-08-07 at 12.05.55 PM.png

The Daily Bulletin:

Scales from 728 x 90: $200 per day

Scales from 300 x 250: $250 per day

average 2017 CTR - 0.16%



640 x 480: $1000 per day

average 2017 CTR - 8.4%

Branded Content Channel:

Content to be provided by channel owner with editorial support from RACER: $2500 per month

Tentpole Sponsorships

Each month, there are tentpole motorsports events taking place around the world that spike readership on To take advantage of these traffic increases, offers sponsorship packages around these events that can include branded content, branded identification of related editorial, home page take overs, prestitials and run of site ad units. Each presents advertisers with the opportunity to "own" the event coverage and create a strong link between your brand and these tentpole events.



Rolex 24 At Daytona


Daytona 500


Mobil 1 Twelve Hours of Sebring

Formula 1 Season Opener

IndyCar Season Opener


Toyota Grand Prix of Long Beach



Indianapolis 500

Formula 1 Grand Prix of Monaco


24 Hours of Le Mans


Goodwood Festival of Speed


Rolex Motorsports Reunion



IndyCar Season Finale


Petit Le Mans

Formula 1 United States Grand Prix


Formula 1 Season Finale

NASCAR Series Finale


Year-End Championship Review