america's leading multi-platform motorsports media brand

Online. Print. Digital.

our audience is engaged because we are the go-to source for breaking news and insight across the spectrum of motorsports.

RACER is North America’s leading dedicated, multi-platform motorsports media brand. In print, online, digital and video, no other U.S.-based media covers Formula 1, IndyCar, IMSA, WEC, NASCAR, Formula E, World-Challenge, drag racing and vintage racing through to the development and amateur ranks with original content that captures the beauty, passion and culture of racing like RACER.

RACER.com

According to Alexa rankings, RACER.com is the number 1 general interest motorsports site in the United States. With correspondents around the world covering the top-tiers of motorsport, our readers get the broadest and most in-depth view of the sport everyday of the week.

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RACER

Since 1992, RACER has set the standard for high-quality motorsports publications. No other American-based magazine captures the beauty and tells the stories of motorsport like RACER. That's why we've earned a loyal following with a subscription renewal rate of 70% annually.

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RACER also publish:

Vintage Motorsport

As ‘The Journal of Motor Racing History,’ Vintage Motorsport serves as the leading voice of vintage racing and motorsport history in the U.S. Each issue offers a thoughtful blend of columns, feature articles and photography that examines the rich history of motorsport.

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Audience

passionate. knowledgeable.

Our audience lives and breathes motorsports. They consume it in on television, online and in person and from behind the wheel. And because they love it so much, our audience members actively seek to support the brands that are active in the sport through their own personal buying choices.

893,985 users online & 30,000+ in print

RACER.com averages 893,885 monthly users*
Published six times per year, RACER's circulation in print and digital stands at 30,129**
RACER on Apple News+ engaged over 1.2 million users in 2023***
The RACER Daily Bulletin, an opt-in email service reaches over 20,000 subscribers every day
77% of traffic on RACER.com originates in the U.S. with Chicago, New York, Los Angeles and Indianapolis leading the way.
Download RACER Brand Overview
*June-Dec 2023, Google Analytics / **USPS Ownership Statement / ***Jan-Dec 2023

73% say they will spend more on the products and services they desire most.

78% are male and 60% are between ages 18-54
70% have an HHI over $100,000 per year
91% attend one or more automotive events per year
51% participate in an auto race or track day at least six days per year
71% have responded to an ad in RACER or RACER.com by visiting the advertisers website

2023 Audience Survey

In a typical Month, racer.com and Racer’s social media channels host over 5 million clicks, comments, engagements, likes, retweets & shares.

RACER Studio

Isn’t content marketing just another name for great story telling?

RACER Studio is RACER’s in-house, native content creation and content marketing agency. Story telling is at the heart of what we do. That’s probably why great automotive, motorsport and consumer brands have asked us to tell their story though the unique lens and voice of RACER.

With authority, insight and, most importantly, validation, RACER Studio is uniquely able to deliver brand messages that are engaging, compelling and enjoyable to read or watch.

Learn more by visiting RACERStudio.com