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Reaching vintage racers across the country who spend an average of $42,800 annually on racing.

 

Vintage racing is more than just competing in old cars; it is a celebration of the car and all things automobilia.

Across the country, and indeed around the world, vintage or historic racing is on the rise. In the U.S. alone there are over half a dozen bodies and associations sanctioning historic racing and Vintage Motorsports covers most all of them. From the cars to the competition, from the people to the parts, Vintage Motorsport has become the go-to resource for all things vintage racing and automobilia in North America.

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Vintage Motorsport Audience

Vintage Motorsport’s reaches an audience of enthusiasts who live and breathe vintage racing. They are active within the culture at every level from competition (80% attend or participate) to collecting (92% collect literature and automobilia), and often their leading source of information is Vintage Motorsport. In fact, 75% refer to Vintage Motorsport for auto and hobby-related purchases*.

  • 69% are ages 30-59

  • Average net worth of $2.336 million

  • Average number of vintage cars owned - 2.6

  • Average value of vintage cars owned - $102,100

  • 98% have purchased auto parts in the past year

  • 83% perform their own maintenance or detailing

  • 61% plan to purchase a vehicle in the next 24 months

  • 54% visited an advertiser’s website after reading VM

*MRI Survey of Vintage Motorsport Subscribers

 
 
Vintage Motorsport readers spend a combined $286 million on their automotive hobby each year.
— MRI Survey of VM Subscribers
 

 2019 Editorial Calendar

Last year's equivalent cover shown. / Dates subject to change

 
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January / February

Space: 11.28.18

Materials: 12.05.18

Mails: 12.21.18

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2019 Annual

Space 01.16.19

Materials: 01.23.19

Mails: 02,22,19

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March / April

Space: 01.20.19

Materials: 02.06.19

Mails: 02.22.19

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May / June

Space: 03.28.19

Materials: 04.14.19

Mails: 04.22.19

 
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July / August

Space: 05.29.19

Materials: 06.06.19

Mails: 06.21.19

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September / October

Space: 07.23.19

Materials: 07.30.19

Mails: 08.15.19

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November / December

Space: 10.02.19

Materials: 10.09.19

Mailing: 10.25.19

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January / February 2020

Space: 11.27.19

Materials: 12.04.19

Mails: 12.20.19

 

RATE CARD

 

COVER 2 (IFC):

$3375 / 1x

$3000 / 2x

$2815 / 4x 

$2650 /6 x

$2490 / 7x*

COVER 3 (IBC):

$3120 / 1x

$2775 / 2x

$2605 / 4x

$2450 / 6x

$2295 / 7x*

COVER 4 (BC):

$3640 / 1x

$3240 / 2x

$3040 / 4x

$2850 / 6x

$2680 / 7x*

SPREAD

$4615 / 1x

$3925 / 2x

$3785 / 4x

$3650 / 6x

$3445 / 7x*

 

FULL-PAGE:

$2595 / 1x

$2295/ 2x

$2180 / 4x

$2010 / 6x

$1915 / 7x*

 

ONE-THIRD PAGE:

$1045 / 1x

$940 / 2x

$865 / 4x

$780 / 6x

$675 / 7x*

 

Jr. PAGE B/W

$1120 / 1x

$1010 / 2x

$920 / 4x

$850 / 6x

$790 / 7x*

 

ONE-SIXTH PAGE B/W:

$390 / 1x

$360 / 2x

$325 / 4x

$290 / 6x

$265 / 7x*

 

*INCLUDES ANNUAL ISSUE

TWO-THIRDS PAGE:

$1990 / 1x

$1870 / 2x

$1770 / 4x

$1615 / 6x

$1535 / 7x*

 

QUARTER PAGE:

$865/ 1x

$770 / 2x

$720 / 4x

$660 / 6x

$600 / 7x*

 

HALF-PAGE B/W:

$1000 / 1x

$910 / 2x

$830 / 4x

$740 / 6x

$690 / 7x*

 

ONE-EIGHTH PAGE B/W:

$310 / 1x

$285 / 2x

$260 / 4x

$235 / 6x

$215 / 7x*

Jr. PAGE:

$1550 / 1x

$1395 / 2x

$1295 / 4x

$1145/ 6x

$1090 / 7x*

 

ONE-SIXTH PAGE:

$735 / 1x

$640 / 2x

$550 / 4x

$515 / 6x

$495 / 7x*

 

ONE-THIRD PAGE B/W:

$725 / 1x

$650 / 2x

$610 / 4x

$545 / 6x

$495 / 7x*

HALF-PAGE:

$1445 / 1x

$1295 / 2x

$1215 / 4x

$1100/ 6x

$1090 / 7x*

 

ONE-EIGHTH PAGE:

$630 / 1x

$545 / 2x

$475 / 4x

$440 / 6x

$415 / 7x*

 

ONE-QTR PAGE B/W:

$550 / 1x

$515 / 2x

$470 / 4x

$440 / 6x

$420 / 7x*


DIGITAL MARKETING

Vintage Motorsport offers several digital marketing opportunities. Combine your digital buy with multiple ad insertions in the print edition of Vintage Motorsport and save up to 33% off your total ad buy.

SINGLE SPONSOR E-BLAST ADS

V.M’s 10,000+ email data base offers a direct touch point to our audience. Your linked message can be as long or short as needed with room for photos, details and promotional offers. Limited to 1 per week.

$375 / 1x

$350 / 6x

$325 / 12x

 

E-NEWSLETTER ADS

Every week, V.M.’s e-newsletter is filled with news, events and information on the vintage racing and classic car scene reaching 10,000+ engaged readers. Limited ad positions in each e-newsletter.

$120 / 1x

$110 / 3x

$100 / 6x

 

WEBSITE ADS

V.M’s content-rich website is updated daily, generating regular visitors to discover what’s new in the world of vintage racing and classic cars and auctions. Ad size is 970 x 250px at $300 per month. Limited ad positions available.