62% of audience members find editorial content to be influential when making a purchase decision.
— 2023 RACER Audience Survey

Since 1992, RACER has set the standards for excellence across national and international motorsports magazines. Each issues, captures the beauty and tells the stories of the people, places and machines, going beyond the headlines, and getting to the core of what drives passion for the sport. It's been called a love letter to racing, and 78% of readers spend between 1 and 3 hours devouring each issue.  

What's more, 62% say that features in the magazine can have from some to significant influence in their purchase intent. In other words, brands that appear in RACER in either editorial or advertising become top-of-mind when our readers shop for products and services.


2025 editorial calendar

Covers shown are from equivalent prior year issue / Dates subject to change

 

March / April

Space: February 18

Materials: March 4

Mails: March 25

Plus: Safety Section

 

September / October

Space: August 26

Materials: September 9

Mails: September 30

Holiday Gift Guide

 

May / June

Space: April 15

Materials: April 29

Mails: May 20

33rd Anniversary Issue

 

November / December

Space: November 10

Materials: November 24

Mails: December 15

 

July / August

Space: June 24

Materials: July 8

Mails: July 29

Indy 500 Winner

 

January / February

Space: December 23

Materials: January 6,2026

Mails: January 23, 2026

Driving School Directory

 
 

Rate Card

subject to change

 

SPREAD:

$5997 / 1x

$5397 /3x

$4797 / 6x

TWO-THIRDS PAGE:

$2256 / 1x

$2030 / 3x

$1804/ 6x

FULL PAGE:

$3146 / 1 x

$2831/ 3x

$2516 / 6x

 

HALF-PAGE

$1579 / 1x

$1421 / 3x

$1263 / 6x

ONE-THIRD PAGE:

$1189 / 1x

$1129 / 3x

$951 / 6x

OUARTER-PAGE:

$799 / 1x

$719 3/x

$639 /6x