“62% of audience members find editorial content to be influential when making a purchase decision.”
Since 1992, RACER has set the standards for excellence across national and international motorsports magazines. Each issues, captures the beauty and tells the stories of the people, places and machines, going beyond the headlines, and getting to the core of what drives passion for the sport. It's been called a love letter to racing, and 78% of readers spend between 1 and 3 hours devouring each issue.
What's more, 62% say that features in the magazine can have from some to significant influence in their purchase intent. In other words, brands that appear in RACER in either editorial or advertising become top-of-mind when our readers shop for products and services.
2025 editorial calendar
Covers shown are from equivalent prior year issue / Dates subject to change
March / April
Space: February 18
Materials: March 4
Mails: March 25
Plus: Safety Section
September / October
Space: August 26
Materials: September 9
Mails: September 30
Holiday Gift Guide
May / June
Space: April 15
Materials: April 29
Mails: May 20
33rd Anniversary Issue
November / December
Space: November 10
Materials: November 24
Mails: December 15
July / August
Space: June 24
Materials: July 8
Mails: July 29
Indy 500 Winner
January / February
Space: December 23
Materials: January 6,2026
Mails: January 23, 2026
Driving School Directory
Rate Card
subject to change
SPREAD:
$5997 / 1x
$5397 /3x
$4797 / 6x
TWO-THIRDS PAGE:
$2256 / 1x
$2030 / 3x
$1804/ 6x
FULL PAGE:
$3146 / 1 x
$2831/ 3x
$2516 / 6x
HALF-PAGE
$1579 / 1x
$1421 / 3x
$1263 / 6x
ONE-THIRD PAGE:
$1189 / 1x
$1129 / 3x
$951 / 6x
OUARTER-PAGE:
$799 / 1x
$719 3/x
$639 /6x