“62% of audience members find editorial content to be influential when making a purchase decision.”
Since 1992, RACER has set the standards for excellence across national and international motorsports magazines. Each issues, captures the beauty and tells the stories of the people, places and machines, going beyond the headlines, and getting to the core of what drives passion for the sport. It's been called a love letter to racing, and 78% of readers spend between 1 and 3 hours devouring each issue.
What's more, 62% say that features in the magazine can have from some to significant influence in their purchase intent. In other words, brands that appear in RACER in either editorial or advertising become top-of-mind when our readers shop for products and services.
2026 editorial calendar
Covers shown are from equivalent prior year issue / Dates subject to change
March / April
Space: February 17
Materials: March 3
Mails: March 26
Technology Issue
September / October
Space: August 25
Materials: September 8
Mails: September 29
Off-Road Issue | Holiday Gift Guide
May / June
Space: April 14
Materials: April 28
Mails: May 19
The Speed Issue
November / December
Space: November 9
Materials: November 23
Mails: December 14
Champions Issue
July / August
Space: June 23
Materials: July 7
Mails: July 28
Racing Reimagined Issue | Brakes Guide
January / February ‘27
Space: December 29
Materials: January 12 ,2026
Mails: January 26, 2026
Greatest Ever Issue | Driving School Directory
Rate Card
subject to change
SPREAD:
$5997 / 1x
$5397 /3x
$4797 / 6x
TWO-THIRDS PAGE:
$2256 / 1x
$2030 / 3x
$1804/ 6x
FULL PAGE:
$3146 / 1 x
$2831/ 3x
$2516 / 6x
HALF-PAGE
$1579 / 1x
$1421 / 3x
$1263 / 6x
ONE-THIRD PAGE:
$1189 / 1x
$1129 / 3x
$951 / 6x
OUARTER-PAGE:
$799 / 1x
$719 3/x
$639 /6x