“62% of audience members find editorial content to be influential when making a purchase decision.”
Since 1992, RACER has set the standards for excellence across national and international motorsports magazines. Each issues, captures the beauty and tells the stories of the people, places and machines, going beyond the headlines, and getting to the core of what drives passion for the sport. It's been called a love letter to racing, and 78% of readers spend between 1 and 3 hours devouring each issue.
What's more, 62% say that features in the magazine can have from some to significant influence in their purchase intent. In other words, brands that appear in RACER in either editorial or advertising become top-of-mind when our readers shop for products and services.
2024 editorial calendar
Covers shown are from equivalent prior year issue / Dates subject to change
March / April
Space: February 9
Materials: February 23
Mails: March 22
Plus: Go Racing / Safety Section
September / October
Space: August 23
Materials: September 6
Mails: September 27
Auctions and Historic Racing
May / June
Space: April 5
Materials: April 19
Mails: May 17
32nd Anniversary Issue
November / December
Space: October 18
Materials: November 15
Mails: December 13
Holiday Gift Guide
July / August
Space: June 13
Materials: June 27
Mails: July 26
Indy 500 Winner / Driving School Directory
January / February
Space: December 27
Materials: January 17, 2025
Mails: January 31, 2025
Driving School Directory
Rate Card
subject to change
SPREAD:
$5997 / 1x
$5397 /3x
$4797 / 6x
TWO-THIRDS PAGE:
$2256 / 1x
$2030 / 3x
$1804/ 6x
FULL PAGE:
$3146 / 1 x
$2831/ 3x
$2516 / 6x
HALF-PAGE
$1579 / 1x
$1421 / 3x
$1263 / 6x
ONE-THIRD PAGE:
$1189 / 1x
$1129 / 3x
$951 / 6x
OUARTER-PAGE:
$799 / 1x
$719 3/x
$639 /6x