passionate. knowledgeable.
Our audience lives and breathes motorsports. They consume it in on television, online and in person and from behind the wheel. And because they love it so much, our audience members actively seek to support the brands that are active in the sport through their own personal buying choices.
893,985 users online & 30,000+ in print
RACER.com averages 893,885 monthly users*
Published six times per year, RACER's circulation in print and digital stands at 30,129**
RACER on Apple News+ engaged over 1.2 million users in 2023***
The RACER Daily Bulletin, an opt-in email service reaches over 20,000 subscribers every day
77% of traffic on RACER.com originates in the U.S. with Chicago, New York, Los Angeles and Indianapolis leading the way.
*June-Dec 2023, Google Analytics / **USPS Ownership Statement / ***Jan-Dec 2023
73% say they will spend more on the products and services they desire most.
78% are male and 60% are between ages 18-54
70% have an HHI over $100,000 per year
91% attend one or more automotive events per year
51% participate in an auto race or track day at least six days per year
71% have responded to an ad in RACER or RACER.com by visiting the advertisers website
2023 Audience Survey
